This week, the California Department of Public Health (CDPH)
announced
the launch of a new statewide campaign, Facts Fight Fentanyl, to
educate Californians on the dangers of fentanyl and help prevent
overdoses and deaths. This new campaign is part of CDPH’s
Overdose Prevention Initiative, which collects and shares
data related to substance use and overdoses, as well as supports
substance use prevention programs, harm reduction tools and
strategies, public awareness and education, and safe and
effective prescribing and treatment practices.
Facts Fight
Fentanyl builds on an earlier campaign launched last year,
Unshame CA, to break down the stigma of addiction and increase
awareness around the accessibility of treatment. The
new campaign includes educational materials in English, Spanish,
Chinese and Korean across a multitude of communication platforms,
including social media, radio, television, and outdoor
advertising such as billboards and bus stops. Californians can
access resources and information related to fentanyl, including
an interactive map showing where to access naloxone for free or
purchase, at FactsFightFentanyl.org.
