Updated April 16, 2021

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Community Vaccination Messages

• The pandemic doesn’t play favorites, so take your best shot and protect your community.
• COVID-19 has touched all of us, and we all can play a role in beating it.  Do not throw away your shot!
• For California counties, vaccinations are the light at the end of the tunnel and our path forward, together.
• Vaccinations work best when more people have them. Get vaccinated for your friends, your family, your community, and your county public health workers trying to eliminate the virus.

County Vaccine Coordination Messages

• California counties are working for you. Our public health heroes, are working around the clock to protect our communities and eliminate the virus by vaccinating as many people as possible.  
• XXX County – like the other 57 around the state – is ready and well-equipped to help coordinate vaccination efforts among the state, local health systems, and hospitals. We have our fingers on the pulse of our communities.
• California Counties are the community quarterbacks for the COVID-19 vaccine. Success only comes from a full team of players, including the state and providers, working from the same playbook and acting in coordination to achieve our common goal of protecting communities.
• California’s counties know how to work cooperatively to get vaccines into arms efficiently and equitably.
• By working together to vaccinate our communities, our county, along with the state, hospitals and local health systems, can significantly move the needle on COVID-19, reopen our economy and schools, and resume our near-normal lives.
• Thanks to the COVID-19 vaccines, local public health departments see some light at the end of this pandemic tunnel. California Counties must play a critical coordinating role in the local vaccination effort to ensure access to vaccines for all.

A language study conducted by Frank Luntz and the de Beaumont Foundation found that certain words and phrases about COVID-10 are viewed negatively and cause listeners to ignore public health information, while others cause action. Therefore:

• Consider using “pandemic” instead of Coronavirus,
• Consider using “eliminate the virus” instead of defeat the virus,
• Consider using “essential workers” instead of frontline workers, and
• Consider using “personal responsibility” instead of National duty or civic duty.

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